The real invention is what works

I was never so taken aback in my life. I was always afraid of things that worked the first time.
Thomas Edison

American inventor and businessman, when he heard his voice recorded by his first tin foil phonograph.

Good design is functional design

Most people make the mistake of thinking design is what it looks like. ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
Steve Jobs

American business magnate, designer.

UX work means constant improvement

Have no fear of perfection. You'll never reach it.
Salvador Dalí

Catalan painter, one of the most famous surrealists.

The answer comes from a test, not a guess

If it disagrees with experiment it is wrong. In that simple statement is the key to science. It does not make any difference how beautiful your guess is. It does not make any difference how smart you are, who made the guess, or what his name is – if it disagrees with experiment it is wrong. That is all there is to it.
Richard Feynman

American theoretical physicist, Nobel laureate.

Good experience means no doubts

Good design is obvious. Great design is transparent.
Joe Sparano

American graphic designer and teacher.

Ultimately, accessibility always wins in UX

Usability rules the Web. Simply started, if the customer can't find a product, then he or she not buy it.
Jakob Nielsen

Danish human–computer interaction researcher, named the “guru of Web page usability” and the “king of usability”.

CASE STUDY: In 2010 Jakob Nielsen wrote about iPad usability issues and identified problems with touch points that were too small, issues of discoverability and “swipe ambiguity.” He expected to see more micropayment implementation. In 2011, after one year of iPad's release of third party apps, Nielsen saw dramatic improvements and an increase of ease of use.

What is the UX work for a UX designer?
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